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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of communication strategy for Camp Counselors and Work Experience USA company.
 Chyla, Ondřej ; Olšanová, Květa (advisor) ; Tročil, Jan (referee)
The aim of this diploma thesis was to design a marketing communication strategy for Camp Counselors and Work Experience company. Theoretical part is focused mainly on marketing communicaton. Practical part deals with the designed marketing communication strategy which is based on detailed situation analysis and conducted marketing research.
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